Complete the American Public Power Association’s Key Accounts Certificate Program curriculum in-person at APPA’s office. Learn from real-world examples, receive tools and templates to apply on the job, and network with colleagues from across the country.

Discover how to support and grow businesses in your commu¬nity to enhance your reputation and revenue. Your commercial and industrial key accounts need special attention—the Key Accounts Certificate Program is designed to show you how to nurture strategic relationships and build trust and loyalty. Whether you plan to start a utility key accounts program or want to take your current pro¬gram to the next level, this curriculum provides the skills, knowledge, and tools for success. Learn from real-world examples and receive tools and templates to apply on the job.

The curriculum consists of three in-person courses:

1. Implementing a Customer-Focused Key Accounts Program
2. Developing Your Key Accounts Representative
3. The Effective Key Accounts Toolbox

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